Hotel Brand Conversion & Rebranding Services
Nationwide Experts in Hotel Brand Conversions, Renovations & Reimaging
Transform your property. Strengthen your brand. Enhance your guest experience.
Amerail Systems helps hotels across the U.S. successfully convert to new brands with complete design-build and construction management solutions. Whether you’re reflagging an existing property, repositioning your asset, or meeting new franchise standards, we handle every phase, from design, planning and approvals to construction and brand sign-off.
For over 40 years, our team has completed over 2,400 hospitality renovations nationwide, helping hotel owners modernize efficiently, meet franchise requirements, and achieve results that WOW.
Why Convert Your Hotel to a New Brand?
Rebranding isn’t just a cosmetic update. It’s a strategic decision to improve profitability, attract new guests, and extend the life of your asset.
Common reasons for brand conversion include:
- Franchise flag changes due to new ownership or management
- Outdated designs or brand standards
- Opportunity to move up-market or reposition to meet local demand
- Expired franchise agreements or more favorable brand affiliations
A well-executed conversion gives your property a fresh identity, strengthens market competitiveness, and boosts long-term revenue potential.
The Benefits of Partnering with Amerail Systems
- 40+ Years of Hotel Renovation Experience
Deep expertise in hospitality construction and brand compliance across Hilton, Marriott, IHG, Wyndham, Choice Hotels, Best Western, and more. - Nationwide Reach, Personalized Service
We bring large-scale capability with the responsiveness of a dedicated project partner. - Guest-Sensitive Construction
Our teams work quietly and efficiently, allowing your hotel to remain open throughout the process. - Value-Engineered Results
We identify cost-saving alternatives without compromising on quality or design intent. - Single-Source Accountability
Whether through design-build or construction management, we oversee every detail from drawings to delivery.
How We Do It: The Hotel Conversion Process
Initial Assessment & Brand Coordination
We begin by reviewing your Property Improvement Plan (PIP) and coordinating directly with brand representatives to align project scope, standards, and budget.
Design Development
Our in-house design team creates brand-compliant renderings, materials palettes, and layouts to visualize your property’s transformation.
*We’re also happy to work with designers chosen by ownership to fulfill the look you wish to achieve*
Value Engineering & Budget Alignment
We refine material selections and scope to ensure quality and cost efficiency, leveraging decades of vendor relationships to stay within budget.
Project Scheduling & Phased Construction
Renovations are strategically phased, floor by floor or wing by wing, to minimize disruption and maintain occupancy.
Construction & Quality Control
Our experienced crews and project managers handle every detail with precision, communication, and accountability.
Brand Review & Final Approval
We manage documentation, photos, and closeout materials for a smooth brand sign-off and successful handover.
Design-Build vs. Construction Management: Choosing the Right Delivery Method
At Amerail Systems, we offer two proven models for brand conversions both designed to deliver efficiency, control, and cost transparency.
Design-Build
A fully integrated approach where Amerail manages design, budgeting, and construction under one contract. Ideal for owners seeking single-source accountability and a faster, more streamlined process.
Benefits include:
- Shorter timelines
- Simplified communication
- Unified design and construction team
- Better cost control through early collaboration
Construction Management (CM)
While Amerail Systems specializes in design-build hotel renovations, we also offer construction management (CM) services for owners who already have established design teams or architectural partners in place.
Our CM approach provides strong leadership, coordination, and oversight throughout the construction phase, ensuring your renovation remains on schedule, within budget, and aligned with brand standards.
Types of Brand Conversion Projects We Handle
- Exterior façade reimaging and repainting
- Signage replacement and installation
- Porte cochere reconfiguration
- Guestroom and corridor renovations
- Lobby, front desk, and public space redesigns
- Energy-efficient window replacement
- ADA and life safety compliance upgrades
Why Property Owners Choose Amerail for Hotel Conversions
- Proven track record with major hotel brands nationwide
- Decades of experience navigating brand standards and approvals
- Commitment to on-time, on-budget delivery
- Expertise in phased renovations for occupied properties
- Focus on guest experience and brand integrity
At Amerail Systems, we help owners redefine their property’s future with results that align with both brand expectations and business goals.
Ready to Reimagine Your Property?
Whether you’re rebranding, reflagging, or repositioning, Amerail Systems has the expertise, resources, and relationships to deliver a smooth and successful conversion.
Let’s bring your new brand vision to life efficiently, elegantly, and with results that WOW.
